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Toto Wolff Set to Sell Shareholding Valuing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to historic achievements in F1

Mercedes team principal Toto Wolff is in advanced talks to offload a portion of his shareholding in the Mercedes F1 outfit.

The deal estimates Mercedes at £4.6 billion – a record for an F1 team – following McLaren was appraised at £3.5 billion in a change of corporate structure in September.

The Austrian executive, who owns a 33% stake of the Mercedes F1 operation, would sell a stake approximately five percent.

Wolff, aged 53 would stay on as team boss and CEO if the sale goes through.

Shareholder Breakdown

The other shareholders in Mercedes F1 are Mercedes and industrial group Ineos, who both hold one-third of the company.

An official representative stated: "We will be making no official statement on this. The management structure of the team will remain unaltered, and each shareholder are dedicated to continued achievements of the brand in Formula One."

Financial Increase

The deal would represent a significant increase in value of Mercedes F1 after Ineos bought its share for £208m in 2022.

The rise reflects the expansion in valuations of Formula 1 outfits in the past few years due to the increasing appeal of Formula 1 around the world.

This trend was evident with the success of the Formula 1 film featuring Hollywood star Brad Pitt, which was released last summer and earned over $630m (£458 million) at the box office.

It is the actor's top-grossing film and the highest-earning sports movie to date.

Present Standings

Mercedes are second in the constructors' championship, behind McLaren, with three Grands Prix left this season.

Mercedes' primary racer George Russell has won two of the 21 grands prix so far and is fourth in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team won a record eight consecutive constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

By

Karen Johnson

Sustainability expert and packaging industry innovator with a passion for eco-friendly solutions.

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